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Coaches score surprise low on adjectival use – the language of emotions

Coaches surprised a language expert with their low use of adjectives – apparently adjectives are almost entirely about establishing an emotional connection. Delegates at the Academy of Executive Coaching’s annual conference on 9 November were asked to define leadership in a pre-conference exercise. Only one out of around 50 participating coaches used mainly adjectives. Two- thirds used mainly verbs, which was less surprising because they are associated with “action, energy, solutions, the future and motivation”, said Ian Jessup from Interact. A third used mainly nouns. “Adjectives are so important. They give us emotions, benefits, outcomes and inspiration. Nobody buys the […]

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