BE MORE NERDY

How can we use technology to make coaching even more extraordinary, asks self-professed nerd, Sam Isaacson?

  Which brain hemisphere is most closely aligned to an interest in technology? At first glance, that seems obvious. The left brain is a nerd, obsessed with logic, facts and processes, and likes technology. The right brain, on the other hand, is a hippy, excited by abstraction and feelings, and finds technology a turnoff – creative things like music and poetry are better. But, of course, it isn’t...

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