OPINION: THE REAL BUSINESS OF COACHING – THE SOFT SELL

Worried that self-promotion will tarnish the integrity of your people-centred role? Isn’t selling just helping clients get what they want?

By Kim Arnold

  There’s an old joke that goes like this: Insurance agent to would-be client: “Don’t rush into a hasty decision. Sleep on it tonight. If you wake up in the morning, give me a call then and let me know.” It’s...

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