The common sense understanding of self is incorrect. We are wrong about authenticity and what it means for us as coaches, argues Tatiana Bachkirova

  The idea of ‘being authentic’ is very precious for many people, particularly for coaches who are in the business of helping other people develop. I also did not question it for a substantial part of my life. However, when I began working on my book, Developmental Coaching: Working with the Self, I found that the traditional understanding of authenticity does not sit comfortably...