GENERATION ME

Generalising and coaching in terms of generations is nonsensical and discriminatory. Better to be informed by lifespan development research, and treat each client as an individual, argues Bob Garvey It seems that a lot of attention is being given to the millennial category of generations (see Coaching at Work Vol 14, Issues 1, 2 & 3). This article explores some of the discourses and recent research on the topic, and considers the implications for the coaching world. Popular discourse There...

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