THE REAL BUSINESS OF COACHING: THE LANDSCAPE OF WHAT I DO

As an experienced independent coach, is it increasingly hard to find words for what you do? Is it perhaps time to drop the word ‘coach’? asks Ginny Baillie What are you doing that’s no longer well described by ‘coaching’? And how would identifying that help you? I was avoiding calls from my friend Rachel – she kept banging on about ‘benefits’ not ‘features’ in my business marketing. It was driving me nuts, mainly because she was right. I found I could no longer talk easily about what I do. This is because it’s morphed into something much wider than purely […]

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