THE REAL BUSINESS OF COACHING: THE LANDSCAPE OF WHAT I DO

As an experienced independent coach, is it increasingly hard to find words for what you do? Is it perhaps time to drop the word ‘coach’? asks Ginny Baillie

What are you doing that’s no longer well described by ‘coaching’? And how would identifying that help you? I was avoiding calls from my friend Rachel – she kept banging on about ‘benefits’ not ‘features’ in my business marketing. It was driving me nuts, mainly...

To read more please either login or subscribe.

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close