As an experienced independent coach, is it increasingly hard to find words for what you do? Is it perhaps time to drop the word ‘coach’? asks Ginny Baillie

What are you doing that’s no longer well described by ‘coaching’? And how would identifying that help you? I was avoiding calls from my friend Rachel – she kept banging on about ‘benefits’ not ‘features’ in my business marketing. It was driving me nuts, mainly...

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