EMCC 24th annual conference, Amsterdam, 11-13 April 2018

The GROW model is not fully fit for purpose in the Islamic world because of its focus on goals and because it’s not sufficiently focused on creating the right partnership conditions at the outset. These were among the conclusions of Kuwait-based Raja’a Allaho and London-based Christian van Nieuwerburgh, which prompted them to develop a coaching methodology better suited to Islamic culture. Their Ershad model supports creating the right relationship conditions based...