With so many coaches in the market, how can you make sure clients pick you? Classifying your business may be the genius move you’ve been looking for

By Ginny Baillie

You are in a bookshop. You’ve got a bit of time, but you don’t know what you are looking for. You scan the shelves, and the classifications, but nothing jumps out. You go to the tables, that’s a bit easier, you’ve got more visuals, more to go on, but still there’s a lot. So you start looking at the in-house reviews...