ABB: A GLOBAL JOURNEY

ASEA Brown Boveri (ABB)’s coaching style OD ‘mentoring’ programme is bringing about a shift in culture and organisational growth. Dr Eunice Aquilina reports

It may be helpful to draw distinctions between coaching and mentoring. In reality, I wonder if the name really matters, particularly if an intervention is succeeding. Certainly that’s the case with the programme I’ve partnered with ASEA Brown Boveri (ABB)’s L&D team to design and deliver for the past eight years. Although it has the look and feel of a coaching...

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