Members of newer generations are not the independent, innovative creatures many think they are – they need more support, stability, structure and inclusion than previous generations, according to a large-scale European study. “We assume for no reason that they [Gen Y and Z] are the bright young things. Organisations expect people to be more agile and innovative, but people want less of this,” said David Ringwood, vice president of client development, EMEA, Management Research Group, which conducted the study. The study was carried out among nearly 9,000 individuals in Europe, examining differences in motivation between four generations: Baby Boomers, Gen […]

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