Employers that support good causes have the edge over non-charitable counterparts when it comes to attracting jobseekers.
One in four (26%) people say they’re more inclined to apply for jobs at firms with a strong track record of supporting charities, according to research carried out by YouGov on behalf of Charities Aid Foundation (CAF).
CAF is one of the largest charitable foundations in Europe and among the largest providers of philanthropic products and services to charities, donors and companies worldwide.
The study found many people believe charitable companies make better employers and that supporting good causes helps boost morale among staff.
The online poll of 1,041 people carried out in December 2016 also found that women (30%) and people at the start of their career aged 16-24 (47%) were most likely to be influenced by potential employers’ charitable activity. Two in five (39%) people agree that businesses and organisations that support good causes make for better employers, while 45% said that supporting charities and good causes helps to improve morale in the workplace.
Giving staff time off to volunteer proved a popular way for firms to help support good causes too, with 45% of those surveyed agreeing it was something employers should offer.
CAF helps people and businesses give to causes they care about, providing services such as the payroll-giving scheme, Give As You Earn. It works with more than 2,500 UK companies on their charitable giving, including the majority of the FTSE 100.