THE REAL BUSINESS OF COACHING: TURNING ENQUIRIES INTO CLIENTS

Is your ‘onboarding’ process effective? Lack of proper diagnosis will keep coaches’ business low value, argues Ginny Baillie in her latest in this series

In the ‘old days’ I used to offer potential clients a half-hour coaching session – it was called a ‘Living Brochure’. They got to experience what it would be like to coach with me and I got to see if they were coachable. I also knew I was very good at laser coaching sessions and could deliver a strong experience – so a win-win. Or was it? What’s...

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