Is your ‘onboarding’ process effective? Lack of proper diagnosis will keep coaches’ business low value, argues Ginny Baillie in her latest in this series

In the ‘old days’ I used to offer potential clients a half-hour coaching session – it was called a ‘Living Brochure’. They got to experience what it would be like to coach with me and I got to see if they were coachable. I also knew I was very good at laser coaching sessions and could deliver a strong experience – so a win-win. Or was it? What’s...