Authors know that promotion is key to a successful publication. And the marketing should begin as soon as the idea is born, says Chantal Cooke

By Chantal Cooke

  Writing a book is a great way for coaches to reach more people, showcase their expertise and add an extra income stream – but only if you put some effort into marketing it. Spending the time, energy and money to write and publish book – whether it’s an ebook on your website or a paperback...