What’s your potential? Coaching helps clients be the best they can be – but to do what? And in what ways does it manifest itself in clients, organisations and in us, the coaches? By Alister Scott and Neil Scotton   The International Coach Federation defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential.” It’s a definition that has served us well. Many of us have no doubt used similar words when describing...

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