Last issue, Sam Humphrey and Karen Dean explored mindsets, context and purpose. This issue, they consider how to establish the culture itself Even though we’re coaching converts, we’re curious about the utopian appeal a coaching culture seems to hold for organisations – coaching isn’t always the right response. However, if an organisation has built up a valid business case for the approach, as we explored in Part 1 (vol 11, issue 1), there is much they can do to help make it work. Often, the first step an organisation takes toward a coaching culture is seeking...