LUIS SAN MARTÍN

The Association for Coaching in Spain is stirring up passion and finding a welcoming audience

I remember watching a 1992 BBC documentary series in Britain about Spain, which presented all sorts of clichés, including that Spaniards have 'Fire in the Blood’ (http://bit.ly/1B0S3A6). The idea that Spaniards are passionate is widespread, and like many stereotypes may well have some founding in reality. Certainly, anyone observing what’s been happening with the Association for Coaching (AC) in Spain over the last year, and particularly towards...

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