Cowboy or professional? Let’s drop the negative discourse and use an inclusive one. Isn’t that what coaching is all about, asks Bob Garvey, professor of business education at York St John Business School The idea of ‘discourse’ is important in the study of people and society. Discourses are basically how people talk about things. They are ways of supporting and transmitting meaning through social contexts. Webster (1980, p206) says: “Language is the primary motor of a culture.” And “Language is culture in action...” It is important also to understand that “… language...