HOW TO… effectively engage coaching sponsors

By Jane Adshead-Grant What kind of relationship should we have with the executive sponsor of a client? Is it safe to take a brief from the boss? Here we examine three ways to support sustainable change in individuals within organisations “Coaches should not take a brief from the coachee’s boss,” a leading psychologist recently suggested. On the contrary, I believe the sponsor has a critical part to play in an executive coaching assignment when funded by an organisation. In my experience, there are usually two sponsor relationships within the corporate environment: the sponsor of...

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