Baby boomers: Act your pre-age

This two-part report looks at coaching clients with age-related issues. Part 1: Coaching baby boomers Pay special attention to the needs of baby boomer clients during coaching sessions. You may even have to challenge your own attitudes to age, argues Keren Smedley You may be wondering why one group of people – the so-called baby boomers – are being singled out for a coaching approach. It’s a fair question, and I’ll start with a confession: I’m a member of this cohort. When I turned 50, I realised that I, like a number of my clients, faced different issues to those of my youth...

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