HOW TO… set up and develop a successful coaching business

By Gladeana Mcmahon and Antoinette Oglethorpe One of the key challenges facing all coaches setting up on their own is sales and marketing. This fifth article in the series looks at the general principles of how to market your coaching practice, focusing on how to generate leads and attract clients. Part five: Marketing your practice The seven Ps of marketing Product, Price, Placement, Promotion, People, Processes and Physical Evidence are often called the seven Ps of marketing (Kotler, Hayes & Bloom 2002). 1. Product In our third article we considered those aspects related to defining...

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