Neela Bettridge and Philip Whiteley A new book argues that the principles of coaching are incompatible with the conventional business model In coaching, the focus is on personal preparation and personal qualities, and it is tacitly assumed that this agenda is consistent with the ideas that have underpinned the business model. As weaknesses in the 20th century MBA, and the economic theories that underpin it, become more evident following unexpected banking and market collapses, shouldn’t coaches and their more enlightened clients be helping shape a business model for the 21st century? Specifically,...