HOW TO… promote and market your coaching services

By Gladeana Mcmahon and Antoinette Oglethorpe This fourth article in the series considers the in-person marketing approaches you can use to get your coaching business known to potential clients Part four: Getting your name known Unless you are starting your coaching business with a ready-made list of contacts, you will need to make yourself and your services known to potential clients and referral sources. There are myriad ways to do it. In this article, we’ll look at some of the main ones and which approaches work best for coaches setting up on their own (McMahon,...

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