HOW TO… SET UP AND DEVELOP A SUCCESSFUL COACHING PRACTICE

HOW TO… SET UP AND DEVELOP A SUCCESSFUL COACHING PRACTICE
By Gladeana Mcmahon and Antoinette Oglethorpe

This third article in our series on developing a successful coaching practice, considers how to sell and market your business in order to win new clients

Part three: Defining a business proposition

Defining your target client and being clear on the value they get from working with you is the first important step in selling and marketing your coaching services to win clients.

Why coaches must market services
Marketing works on the premise that if you don’t attract clients, you don’t have a business. It’s a simple, yet fundamental, idea. Some coaches think that marketing is somehow degrading or unprofessional. That’s true if you make false claims or misrepresent what you offer. However, sharing genuine information about yourself and your services can only be helpful to those who would benefit from them (McMahon, Palmer & Wilding, 2005).
People who have experienced coaching know it can have a positive and profound impact on their life and work. But then, they already have a coach. Your future clients are more likely to need to understand how coaching can help them.

Fortune tellers

Mentoring In the latest in a series of columns dedicated to mentoring, we look at designing mentoring to ‘future proof’ your people. This issue: mentoring for the 21st century – part 1 Fortune tellers by Lis Merrick Organisations need a new mindset to survive – even thrive – long term. Mentoring is key to this […]

Research matters: Get into your comfort zone

Does where we hold our coaching interactions have an impact on their quality and outcomes? Rob Kemp, coach and associate lecturer, University of Derby, investigates the myriad spaces we engage in.

Reflecting on my own experiences of coaching locations, I became curious: how active were my choices, and clients’ choices, of where to hold the coaching conversation – and what impact might those choices have on what the interaction feels like and does?

Being unsatisfied with my own thoughts, and my own knowledge in this area, I embarked on a search for inspiration and guidance from other coaches, practitioners and academics. Finding nothing specifically coaching/mentoring focused, I widened the net to look at therapy and other sorts of conversations.