HOW TO… SET UP AND DEVELOP A SUCCESSFUL COACHING PRACTICE By Gladeana Mcmahon and Antoinette Oglethorpe This third article in our series on developing a successful coaching practice, considers how to sell and market your business in order to win new clients Part three: Defining a business proposition Defining your target client and being clear on the value they get from working with you is the first important step in selling and marketing your coaching services to win clients. Why coaches must market services Marketing works on the premise that if you don’t attract...