Engaging and consulting team members on key values with plenty of lead-in time contributed to Team GB’s shining performance off and on the track, said Sir Clive Woodward. Team GB won 65 medals, including 29 gold, at the London 2012 Olympic Games, but also performed impeccably at other times. Sir Clive, director of sport for Team GB, said this was because there was 100 per cent buy-in on values from all the athletes. “We had the whole of the British press chasing for scandal, but although there was lots of partying, nothing happened…This was the first social media event… we monitored...