Coaching bodies to agree fitness to practise levels

Coaching buyers remain confused by the language around coaching – including ‘accredited’ and ‘master coach’ – and are in danger of using incompetent coaches. One employer told Coaching at Work it had been approached by a ‘master coach’ who, it transpired, had been awarded the title after a five-day intensive programme. Despite the ‘coach’ struggling to articulate what coaching (actually) is and the initial in-house coaching contact asking them not to approach leaders directly, the ‘coach’ subsequently gained entry into the organisation by offering free work directly to senior leaders and is now looking to earn thousands a day. “There […]

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