Should coaches sniff cognitive enhancers before sessions?

Cognitive-enhancing pills and a spray of bonding hormone oxytocin could be just what the modern coach needs, a neuroscientist has suggested. “Oxytocin helps with facial recognition and trust. Imagine the coach and client having a little sniff before they start the session,” said cognitive scientist and neuroscientist Geoff Bird in his keynote at Coaching at Work’s Beyond Frontiers conference. Dr Bird cited reports on increasing use of “cognitive enhancers” such as methylphenidates Ritalin and Modafinil – one in five students and many “clued-up academics” already take Modafinil,...

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