Should coaches sniff cognitive enhancers before sessions?

Cognitive-enhancing pills and a spray of bonding hormone oxytocin could be just what the modern coach needs, a neuroscientist has suggested. “Oxytocin helps with facial recognition and trust. Imagine the coach and client having a little sniff before they start the session,” said cognitive scientist and neuroscientist Geoff Bird in his keynote at Coaching at […]

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