Goal-setting findings should silence critics

COACHING AT WORK COACHING AND MENTORING AT WORK: BEYOND FRONTIERS CONFERENCE, BRITISH PSYCHOLOGICAL SOCIETY OFFICES, LONDON, 23 NOVEMBER By Jane Campion Findings from neuroscience showing the importance of goal-setting should flatten opponents of the GROW model once and for all, suggested cognitive neuroscientist Geoff Bird. Goal-setting provides a means for clients to achieve fast results and to boost subsequent learning, Dr Bird, a lecturer at the Department of Psychological Sciences at Birkbeck College, University of London, told delegates in his keynote address at Coaching at Work’s sell-out event: “The ability to set goals is exclusively human and it is never […]

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