Liz Hall External coaches will set themselves apart in coaching sponsors’ eyes if they stop treating them the same and understand their context, needs and interests, according to a working group of sponsors including KPMG, Fujitsu, Ernst & Young and Diageo. “It goes back to really understanding the organisation the coach is working with..if they can’t specify what they want to see, be prepared to walk away,” said Simon Dennis, who heads up coaching at IT business Fujitsu. He was speaking as part of a sponsors’ panel at the European Mentoring & Coaching...