Viewpoint – Impact statement

Neela Bettridge Business leaders can use coaching to learn how to balance short-term goals against long-term sustainability We are living in a time of huge change. Following banking failures and subsequent economic crisis, the dominant short-term business model has come under scrutiny. Executives must now deliver the same short-term financial results for their organisations while considering long-term stewardship and environmental responsibility. I am wholeheartedly in favour of this switch in emphasis towards sustainability. The idea that companies can accelerate their growth continually, on a tacit assumption of infinite resources, is untenable as well as unethical. This is especially the case […]

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