How can you use social network sites to grow your network as a coach? It's not so much what you know, as who you know. But in an information economy, and running a service-based business like coaching, building a successful practice must be a combination of both How do social networks help? Traditionally, we've had a fairly limited, geographically based reach for the work we do. It's been built up from our 'strong ties' - people we know personally such as our family, friends and previous and current business contacts. Building our network outside this has meant finding the...

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