Coach selection: improvements or progress but at what cost?

A recent survey of executive coach selection reveals smarter practices, but also evidence of commoditisation and excessive process. Carol Braddick reports I watched the chair of a conference on executive coaching struggle to introduce his keynote speaker to delegates from blue-chip businesses. Why? It was the labyrinth of terminology in the speaker’s bio and the hefty acronyms after his name. The chair deftly ditched the bio and endorsed the ‘excellent’ speaker. Just as conference delegates want great speakers, buyers in organisations, L&D and HR directors want excellent coaches – without having to hack their way through a jungle of jargon. […]

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