Two coaches have joined forces to set up a not-for-profit venture to bring high quality and affordable coaching to charities.

Anne-Kathrin Alaoui and Richard Griffiths who are currently studying the first year of a Masters in Professional Coaching with i-coach academy, are on a mission to change what they say is a common attitude in charities, that coaching is a luxury which is justifiable only for senior executives.

Cocomotion also offers students on coach training programmes the chance to access diverse coaching clients and coaching experiences as well as charities access to quality coaching.

Anne-Kathrin Alaoui said:
“We believe that coaching should be accessible to staff at all levels in organisations, not just to senior executives in relatively wealthy corporations. Also, as we went through our own training, we realised that the opportunity to coach in real-world complex situations is critical to coaches at all stages in their development. Focussing on the charity sector means that we can offer coaches the opportunity to ‘give something back’ and to work with people who genuinely identify with their organisation’s mission.”

Cocomotion is set to start a pilot at the end of October with six coaches and six clients in Youth Music, a medium-sized charity that uses music to transform the lives of disadvantaged children and young people. At the end of September, Cocomotion attended Forum 3, the UK’s largest not-for-profit career fair, and facilitated a brief workshop for job changers in the sector.

Dr Alison Whybrow, programme director at i-coach academy, is an advisor to Cocomotion. She said:”Our students are looking at new ways to work outside tried and tested frameworks, collaborate more, and as a result the financial climate is having little impact on the growth, innovation and development in their own coaching practice.”

For more information, visit www.cocomotion.org