ICF gauges global awareness of coaching

Liz Hall The public’s awareness of coaching varies widely across the globe but on average, more than half of the general population is aware of professional coaching, according to the first set of results of a survey by the International Coach Federation (ICF). Overall, 51 percent of 15,000 participants in the ICF Global Consumer Coaching Awareness Survey reported they were “somewhat to very aware” of professional coaching. General awareness varied by country from 92 per cent in South Africa at one end to 20 percent in Germany at the other. ICF set out to gauge...

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