Adapt and survive

Senior managers are increasingly being asked to work across cultures on a global scale. To do so they need to let go of their ingrained beliefs and become cultural chameleons. Jenny Plaister-Ten explains why this ‘unlearning’ is the jewel in the crown of global coaching In today’s global economy, executives are increasingly required to be culturally agile. They must interact in multi-cultural and remote teams, introduce products and services to an international market, source talent across the globe and compete on a world stage. Yet they are often hampered by...

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