It is a myth that coaches adopt a purely non-directive approach, says a survey by leadership consultancy 121partners. Only 2 per cent of coaches adopt a non-directive stance in coaching, says the survey. It also finds that “even in the post-recession economy”, only 15 per cent of coaches rank the needs and goals of the sponsoring organisation as their most important responsibility. More than 40 per cent of coaches believe “big picture issues” such as sustainability and leadership ethics are irrelevant to the coaching unless raised specifically by the client. Twenty per cent would...

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