Whose coach is it anyway?

This series of columns by an anonymous coaching buyer takes a thought-provoking helicopter view of what’s going on in the industry. This issue: outsourcing – buying coaching from whom and for whom? As coaching has expanded over the past decade, so too have the ways that we contract coaches. Non-traditional coaching organisations have grown. These clearing houses or coach dating agencies find coaches for organisations that have neither the time nor the inclination to find competent coaches themselves. But with pressure mounting to cut in-house costs, coaching...

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