Engineering firm Festo has evolved in order to retain its changing customer base. By rolling out coaching to its salesforce it has ensured sustainability of learning, says Gary Wyles In recent years, Festo's operating environment has changed significantly. For many of our customers, product is no longer key. To evolve, adapt and continue to win market share, we have had to become more flexible and aware of this changing customer base. In 1998, Festo, a global engineering and manufacturing organisation, launched ‘Fit for Change',...