Arts-based interventions are a ‘competitive advantage’ in the workplace

Coaches working with business to bring about organisational change and development could do well to introduce arts and culture into their interventions, suggests research by Arts & Business, a charity which sparks partnerships between commerce and culture. The research was carried out by Giovanni Schiuma, an Italian expert on performance management, intellectual capital management and organisational learning. Schiuma maps nine objectives of arts-based initiatives, such as inspiration, environment, investment and transformation. Joanne South, research manager at Arts & Business, who worked with Schiuma, said: “Culture offers processes, insights, energy, skills and expertise that many businesses need to manage and thrive […]

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