Are we overly optimistic?

By Anne Scoular  Is coaching recession-proof? The OECD’s grim projections last November warned of worse ahead, but coaching has proved resilient and coaches are pretty positive about 2010, our survey of more than 500 shows. Some 56 per cent expect growth in their practice, with 18.4 per cent anticipating an uplift of more than 20 per cent, against 9.2 per cent seeing a downturn. Are coaches too optimistic? No, it seems not. They cite the key issues likely to affect their income in the next 12 months as: need to market and network (17.3 per cent); quantifying ROI (3.4 per […]

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