Results of survey on meaning and purpose in coaching

Results of the Coaching at Work’s joint survey with the Association for Coaching on meaning and purpose in coaching

Q1. How often do you address meaning and purpose in your coaching sessions?

  • In every session 14%
  • In every other session 6%
  • Fairly regularly (every three or four sessions) 42%
  • Sometimes (every five to 10 sessions) 17%
  • Rarely 1%
  • As and when a client brings it up 20%

Q2. Is addressing meaning and purpose becoming more important to you?

  • Yes, very 43%
  • Yes, a bit 32%
  • Not really 23%
  • No, not at all 2%

Q3. Is addressing meaning and purpose becoming more important to your clients?

  • Yes, more of them are talking about it 36%
  • I’ve not noticed any difference in the past year 53%
  • Other 11%

Q4. What methods do you use to address meaning and purpose in your coaching sessions?

  • Actively prompting the client to think about it 24%
  • Talking about it only if/when the client brings it up 14%
  • Appreciative inquiry 14%
  • Drawing 13%
  • Neuro-linguistic programming (NLP) 12%
  • Myers-Briggs Type Indicator 12%
  • Guided meditation 7%
  • Gestalt 4%
  • Heron’s styles 1%

Q5. What do you believe are the benefits of helping clients to address meaning and purpose?

  • Increases work productivity 20%
  • Helps people to reach their potential 19%
  • Helps them to work out whether they are aligned with their job 17%
  • Increases creativity 15%
  • Helps them to find contentment and balance in their lives 13%
  • Helps them to work out what is important in their professional and personal lives 9%
  • Helps to boost their commitment to whatever they set their mind to do 7%

Volume 3, Issue 6