Core competencies: creating awareness

Explores the International Coach Federation’s key competency of “creating awareness” Lisa Wynn I doubt many coaches would disagree that a fundamental of coaching is supporting the client to reach a deeper level of awareness. Where we perhaps differ in approach is in the degree to which we focus on creating awareness around a specific problem or challenge rather than taking a broader lens. The ICF’s description of mastery of this competency states that “the minimum standard of skill… is that the coach’s invitation to exploration of important issues precedes and is significantly greater than invitation to solution”. It goes on […]

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