The new normal

Neela Bettridge and Philip Whiteley A new book argues that the principles of coaching are incompatible with the conventional business model In coaching, the focus is on personal preparation and personal qualities, and it is tacitly assumed that this agenda is...

Viewpoint – Impact statement

Neela Bettridge Business leaders can use coaching to learn how to balance short-term goals against long-term sustainability We are living in a time of huge change. Following banking failures and subsequent economic crisis, the dominant short-term business model has...