OPINION: THE REAL BUSINESS OF COACHING – DEVELOPING STRATEGIC FOCUS
Thomas Chalmers and Russell Borland Have you got a business strategy in place? Make sure it covers the interplay of your target market and the services you offer within it One of the key things to consider when building your coaching business is your strategic focus. This can be driven, for the most part, by the intersection of: The market you are seeking to target, ie, the type of clients you wish to work with and where they are The services you offer clients in your target market. Their interplay will influence the number of potential sales opportunities: […]