RESEARCH MATTERS: COACHING IN THE UNDERGRADUATE BUSINESS SCHOOL CURRICULUM

Dr Ioanna Iordanou, senior lecturer HRM (Coaching and Mentoring), Oxford Brookes University, discusses the potential benefits of incorporating the study and practice of coaching in undergraduate business education

The increasing cost – both financial and emotional – of a university degree has shifted higher education students’ priorities towards networking and personal branding. As a result, in recent years, intellectual growth has played second fiddle to employability and securing a good job after graduation (Glenn, 2011). This...

To read more please either login or subscribe.