Coaching buyers remain confused by the language around coaching – including ‘accredited’ and ‘master coach’ – and are in danger of using incompetent coaches. One employer told Coaching at Work it had been approached by a ‘master coach’ who, it transpired, had been awarded the title after a five-day intensive programme. Despite the ‘coach’ struggling to articulate what coaching (actually) is and the initial in-house coaching contact asking them not to approach leaders directly, the ‘coach’ subsequently gained entry into the organisation by offering free work directly to...