Training can help us beat the creativity crisis

Liz Hall There is a creativity crisis but fear not, creativity can be trained, creativity expert Dr Mark Batey told delegates at the Chartered Institute for Personnel and Development´s HRD conference in London on 6-7 April. Creative thinking skills have been in steady decline since 1990 and the problem is getting worse, according to an analysis of 300,000 children reported in Newsweek in July 2010 cited by Manchester Business School´s Dr Batey. “Creativity is a fundamental skill in individuals, organisations and economies but it does seem to be an issue...

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