Sue Kidd and Stephen Gibb use force field analysis to help the Natural History Museum evolve its potential managers. For 150 years the Natural History Museum has generated and preserved knowledge, exploring the fundamental question: “Who am I?” Could there be any more fertile ground for coaching? Recently, though, the museum discovered it had been failing to make the most of its own development opportunities. Only 10 per cent of internal applicants had been promoted to management over the 18 months to June 2008. But what was preventing staff...